AI, innovation & real strategies for automotive retail.
Hosted by Maarten Bekkers
Latest Episodes
Deep conversations with the people shaping the future of automotive retail.
How LotFlow Is Fixing Lost Keys at Dealerships
Niels Cornette is the third generation behind Cornette Automotive, the Belgian family business his grandparents started in 1961. He took over in 2014 and built it into an independent multi-brand operation.
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How Nextlane Is Rewiring European Auto Retail
The car industry is being rebuilt from the ground up. Most dealers don't see it yet. Margins are tightening. Chinese OEMs are landing in Europe with their own software stacks.
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Why Customers Drive Past Four Dealers to Buy From a Fifth
What if the biggest problem in your dealership isn't your tools, your leads, or even your team but the conversations you're not having?
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Why Car Dealerships Are Selling More and Earning Less (And How to Fix It)
What if the real problem in automotive retail isn't too little technology, but too little purpose?
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How to Make Your Dealer Website Convert More Leads
Every dealer wants more leads, more trust, and more sales. But many still treat their website like a digital brochure.
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How Autotelex Is Changing the Game for Dealer Groups in Europe
Derek Verpooten from Autotelex Belgium shares his lifelong passion for cars, motorsport, and cycling.
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How Dealers Can Stay Ahead in the Next Big Shift
Jacqui Barker, Global OEM Strategy Director at Keyloop, shares her journey from car magazines through AutoTrader's shift.
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The One Mistake That's Costing Dealers Sales
Paul de Vries, founder of DCDW and a familiar face in the European automotive industry.
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The Untapped Power of Used Cars
Johan Verbois, founder of MA5, an international consulting firm specializing in used vehicle operations.
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How to Future-Proof Your Car Dealership
John Lin, a renowned speaker, China expert, and platform evangelist on bridging Eastern innovation with Western business.
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The New Rules of Customer Experience.
Steven van Belleghem, a globally recognised expert in customer experience and the impact of technology on business.
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How to Cut Millions in Dealer Costs Without Sacrificing CX.
Martijn Bovee, Marketing Director at Louwman Dealer Group — one of the largest dealer groups in the Netherlands.
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How Phyron Is Helping Dealers Turn Static Inventory into Scalable Video That Sells.
Johan Sundstrand, CEO and co-founder of Phyron, on helping car dealers turn inventory data into high-quality videos at scale.
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What If Mental Health Was the New KPI?
Stephen Whitton, founder of MenAble, on improving mental health in the automotive industry.
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How to Build a High-Converting Dealership Website
Joost Nieuwlaar, a digital consultant at Datamotive, helps dealer holdings optimise their digital presence.
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How AutoDialog Is Helping Dealers Automate After-Sales at Scale
Alex Gaspar, founder of AutoDialog, on transforming from saving his family's dealership to building automation at scale.
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How AI is Revolutionising Car Dealerships
Miguel Michiels, COO of AutoChat, explores how AI is transforming the car business from the inside out.
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Why AI is the Secret Weapon for Dealerships
Diving deep into how AI and digital communication are reshaping the automotive industry.
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Meet the Host
Maarten Bekkers
Maarten Bekkers is a seasoned automotive professional with deep roots in the European car dealership industry. With years of experience working at the intersection of technology and automotive retail, he's witnessed firsthand how AI and innovation are reshaping the way dealers operate.
Frustrated by the gap between the rapid pace of technological change and how slowly dealerships were adapting, Maarten launched the Car Dealership Podcast — a platform to bring together the brightest minds in the industry for honest, in-depth conversations.
Each episode dives deep into the real challenges and opportunities facing dealers today — from customer experience and digital marketing to AI-powered tools and operational efficiency. No fluff, just actionable insights from people who are actually doing the work.
Made possible thanks to
The Car Dealership Podcast is made possible by Novaco, an AI-powered platform helping car dealerships across Europe automate and optimise their customer communication.
From intelligent lead follow-up to after-sales engagement, Novaco empowers dealers to deliver exceptional customer experiences at scale — so they can focus on what they do best: selling and servicing cars.
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